Episode 016 The New Reputation Economy


We live in a reputation economy, where intangible assets like trust make up 85% of a brand's market value. In this episode, we ask "reputation whisperer" Bonnie Caver of Reputation Lighthouse about how to design a solid ecosystem for your brand's reputation.


Show Notes


Quotes from this episode:

"60% of purchasing decisions are based on the company, 40% are based on the actual product or service" - Bonnie Caver

"A company‚Äôs brand is an ecosystem co-evolving with it's employees, stakeholders, and customers." - Stacy Hale

7 Dimensions of Reputation:

products & services
citizenship (are you engaged in the community?)
innovation
workplace
governance
leadership (ie thought leadership)
performance

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