Episode 042 The Neuroscience Behind Your Vote

In this episode, Angie interviews Spencer Gerrol, human behavior specialist, applied neuroscience expert, and founder and CEO of SPARK Experience. Spencer shares the results from a research study he performed to gather biofeedback data from both Trump and Clinton supporters. He also discusses the importance of valuing and understanding emotions in order to make more mindful decisions.

Show Notes

Quotes from this episode:

“You can not, as a human being, make a decision without emotion. It is impossible.” - Spencer Gerrol

“Every decision is influenced by emotion, emotion plays a major factor in every decision you make in life, and without emotion you can’t even decide.” - Spencer Gerrol

“We think we are rational beings, and if we go on assuming that and not really understanding how we make decisions in our everyday lives, then we actually act even more irrationally.” - Spencer Gerrol  

“It’s very valuable for people to understand the value of their subconscious.” - Spencer Gerrol

“If people can recognize the value of allowing themselves to turn off the conscious brain and let their subconscious do what it’s designed to do, then we would all be better off, or at least we will understand our decisions in a more real-world way.” - Spencer Gerrol

“With great power comes great responsibility.” - Attributed to Spiderman

“If we can get deeper insights as to why people are making decisions & how emotion has an influence on that, we can lead innovation in a much more real way.” - Spencer Gerrol

“I don’t devalue big data, I do think it’s important, but if it’s the only way and people aren’t digging into the human-side, we are missing half of the equation.” - Spencer Gerrol


Resources from this episode:

'Whom are you voting for? This guy can read your mind.' - Washington Post article featuring SPARK Experience who "measured people’s brain waves to examine how much attention and the severity of emotion people felt while watching clips of Hillary Clinton and Donald Trump. They found that what people feel and what people say they feel are rarely in sync.(Alice Li/The Washington Post)"