Episode 030 How to Apply Human-Centered Design

In this episode, Angie interviews Andrea Ippolito, who is the Innovator's Network Lead at the Department of Veteran Affairs. Andrea shares how human-centered design is implemented and deployed at the VA in order to create exceptional experiences for our veterans. Her examples and advice are helpful for anyone wanting to build an innovation strategy using design and systems thinking methods.

Show Notes

Quotes from this episode:

"Design thinking forces you to understand the context in which your user operates and live and what they appreciate and don't appreciate." - Andrea Ippolito

"Using design thinking actual helps reduce rework, because you are so focused on your users...you're impacting the bottom line on both ends of the spectrum both with operation and sales." - Andrea Ippolito

“It’s not ‘us versus them’ or even ‘us on behalf of them.’ For a design thinker it has to be ‘us with them'”– Tim Brown, CEO and President of IDEO


Resources from this episode:

You can find Andrea Ippolito & The Department of Veteran Affairs on Twitter

“How to Build a Culture of Innovation through Design and Systems Thinking”

Designing for Veterans: A Toolkit for Human-Centered Design