In a recent interview we had with professor Dave Snowden, he said that “art comes before language in human evolution.” This got us thinking about the role that art plays in our lives as humans. Why is it important? How does it influence us?
We believe that art is one of the most (if not the most) powerful innovation tools, which can leave a long lasting impression. It's power is derived from it's limitlessness. There are no rules or boundaries and no idea is too far-fetched for art. Therefore art is free to nudge at the boundaries of society with such raw honesty that it propels and expands human consciousness.